News Rugby World Cup Winner Tendai “The Beast” Mtawarira Joins FanCart’s Legends Circle

Usain Bolt Becomes Part-Owner of FanCart, Joining Patrice Evra in ‘Legends Circle’

The world’s fastest man backs the future of personalized commerce as FanCart expands its athlete-led ownership model

Usain Bolt in his lightning pose, with the Jamaican flag around his shoulders
Usain Bolt strikes his lightning pose at the London 2012 Olympic Games.

At a glance

  • Usain Bolt has joined FanCart as a part-owner.
  • He joins Patrice Evra in FanCart’s Legends Circle, an ownership group of elite athletes and cultural figures.
  • Bolt takes on the role of Chief Speed Officer.

— FanCart, the AI-powered shopping platform redefining how fans discover and shop products connected to their favorite personalities, brands, and interests, today announced that Usain Bolt has joined the company as a part-owner.

Bolt, widely regarded as the fastest man in history and one of the most recognizable athletes in the world, joins Patrice Evra as part of FanCart’s “Legends Circle” — an exclusive ownership group of elite athletes and cultural figures helping to shape the company’s future.

As part of his involvement, Bolt will take on the role of Chief Speed Officer, bringing his global perspective, competitive mindset, and cultural influence to the platform’s next phase of growth.

“When legends come together, we don’t just build… we change the game.”

Patrice Evra · Co-Founder, FanCart

The Legends Circle represents a new model of athlete partnership — one that moves beyond traditional endorsements. Members are not simply ambassadors, but active participants in the business as co-owners, contributing to product vision, brand direction, and long-term strategy.

Evra, a co-founder of FanCart, has been instrumental in building the Legends Circle as a cornerstone of the company’s identity.

“Delighted to be joining Patrice and the team at FanCart as part of the Legends Circle,” said Bolt. “I’m looking forward to helping the company develop and grow.”

Evra added: “Speed meets passion… now that’s dangerous. Big welcome to my brother Usain. When legends come together, we don’t just build… we change the game. I love this game.”

FanCart uses proprietary AI precision tagging and personalized discovery to transform the e-commerce experience. Fans can explore products connected to specific athletes, personalities, and cultural moments at a granular level, while a personalized “For You” feed ensures that relevant products find the fan, not the other way around.

With Bolt joining alongside Evra, FanCart continues to expand its network of athlete-owners, strengthening its vision of bringing sport, culture, and personalized commerce together in one global platform.

About FanCart

FanCart is an AI-powered shopping platform that enables fans to discover and shop for products connected to their favorite personalities, brands, and interests in one place. Its proprietary precision tagging system and personalized “For You” feeds deliver a unique shopping experience where the product finds the customer. FanCart was co-founded by James Flanagan and Patrice Evra.

Press Contact

James FlanaganCEO · FanCart on LinkedIn
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